Many Chinese clothing brands have entered the international mid to high end market. For example, Jiangnan Clothes has opened 38 stores in more than 10 countries and regions such as Japan, France, and Russia; Bosden sells in over 400 mid to high-end brand collection stores in 8 countries, among others.

Difficulty in meeting high-end demand in the textile industry
Due to factors such as rising domestic labor costs and depreciation of settlement currency exchange rates, Chinas textile exports have decreased; On the other hand, the domestic high-end consumer demand is still not well met, and Chinas textile industry still faces many challenges.
The export volume of the textile industry continues to decline. According to customs data, in 2015, Chinas exports of textiles and clothing reached $29.11 billion, a year-on-year decrease of 4.8%.
Japan and Europe are the main markets for textile and clothing exports, and the depreciation of the yen and euro is also compressing Chinas textile exports. Customs data shows that in 2015, Chinas textile and clothing exports to the European Union decreased by 9.3% year-on-year, while exports to Japan decreased by 11.6% year-on-year.
The consumption of Chinese residents has shifted to overseas markets. According to data from the Ministry of Industry and Information Technology, in 2014, Chinese residents overseas consumption exceeded trillion yuan, with shopping consumption accounting for over 500 billion yuan. Some of the items purchased were textiles such as clothing and shoes.
Creating a Chinese Brand and Building a Strong Textile Country
To achieve transformation and upgrading in the textile industry and build China into a strong textile country, it is necessary to implement the three product strategy of increasing variety, improving quality, and creating brands.
Increasing variety means better adapting to consumer needs and increasing diversified consumer varieties; improving quality means improving product reliability and other important indicators; creating a brand means increasing brand influence and increasing brand awareness in the minds of consumers.
The core of achieving a strong textile country is technological innovation, which not only requires breakthrough innovation but also micro innovation. Feng Fei believes that through some small innovations and designs, the quality and variety of products can undergo significant changes, which can stimulate consumers purchasing desire and achieve supply and demand creation.

There is no doubt that we are now a major country in the textile industry, "Gao Yong said. Currently, there is still a certain gap between Chinas textile industry and foreign advanced levels in terms of brand, design, and research and development of high-performance products, but these gaps are not too far.
Gao Yong said that during the 13th Five Year Plan period, the textile industry will focus on technology investment, high-performance scientific research project construction, and international brand cultivation, striving to turn towards a strong textile industry.
Source: Xinhua Network